Storytelling Marketing
How unexpected collaborations bring out engaging content that will help connecting to your target audience and at the same time open the opportunity to reach a new audience.
Image credits: IGNANT Production and Alexis Christodoulou
Allow a story to tell itself
In order to create that enticing story that will help your audience connect and understand the power of your brand, you need to find a way to step out of your in-house created framework and take the outsider’s view.
Developing engaging content by utilising the unexpected as part of your brand awareness strategy.
Creating a story around something as abstract as uncut material by focusing on the maker’s heritage without telling the historic story.
Concept and image credits IGNANT Production and Alexis Christodoulou
In my role I saw the opportunity of shining a new light and perspective on the heritage and natural presence of this story by focusing on the emotion behind its ability to change.
Bridging today’s most common visual communication channel Instagram and utilising the endless possibilities of CGI art to tell the story of time passing.
Through collaboration and relationship management, new identities are build which allowed a new route and perspective.
Project managed in ref. to work at ECCO Leather
Image credits: IGNANT Production and Alexis Christodoulou
