Storytelling
marketing &
Brand
communication
Are you looking for support finding your brand definition and/ or increasing brand awareness? Are you wondering how to streamline and optimise your communication process? Whether on brand or on a more personal and/ or team level. Together we can create this sum of all senses: see, think, feel, experience and respond. Let’s connect!
“What I have learned from experience is how to collaborate.
How to build bridges and work together towards the same goal. How to challenge and motivate those around me. How to utilise the unexpected and embrace a new perspective.”
Portfolio
I have been a contributor to the creative and fashion industry for the past 15 years from high fashion to retail, and from the cultural sector to creative entrepreneurs in both business to business and consumer focused markets.
Image credit wouterjansen.nl| Project Holland Baroque meets Jeanine De Bique
Interim Brand marketing management
All-round marketing consulting and brand activation, including PR and social media communications.
Answering the brand-visibility question for a strong company and brand in the Dutch cultural sector.
Visualising the magic of Holland Baroque. An orchestra continuously in motion, working from classic baroque repertoire and live performances to more music at school for our youngest ones. And how to reach the broadest of audiences in a time where going to the theater became a new kind of luxury.
Image credit IGNANT Production, Alexis Christodoulou | ECCO Leather
AI Storytelling
Brand collaboration, strategy and concept.
Telling a story can become very abstract. Trying to build a bridge or even an emotional connection is always open to interpretation.
Can you trigger reaction with such freedom of translation.
Is it possible to build on a variety of emotion and let the story tell itself?
Image credit: Stone Island Shadow Project 2020 - stoneisland.com
Storytelling | B2B on product communication
Initiating project collaboration, storytelling copywriting.
A co-creation and collaborative story from raw material to unique high end leather jacket. For this project, leather was created in the ECCO Leather creative studio to compliment the latest Stone Island Shadow Project. Moving away from the traditional material approach, working from a no waste, made to order principle.
ARTICLES | INTERVIEWS
Click to find a summary of recent articles and interviews
How I find my inspiration
Initially my mind was set to becoming a fashion designer. Studying design helped further develop a keen eye for detail and my personal style. It also made me aware of my strong organisational skills and natural way with words.
The comprehensive process of ‘creating a language’ and following its development, is a very satisfactory design profession to me. Whether it's writing an article, developing an all-compassing brand strategy or a creative splurge while I'm cooking, taking a walk, painting or just hanging out with friends. Everything is communication, it's just a matter of capturing the object of your imagination in a new and universal inspiring language.
“Observe, unlearn a few things and approach them with fresh eyes.”
- Georgina Johnson, edited.