Story driven
Brand strategist for
marketing
communication and creative
growth
Whether you’re building a new brand, reimagining an experience, or refining your message — I help shape what it sounds like, feels like, and means to your audience.
I partner with founders, creative teams, studios, and agencies to bring clarity, emotion, and direction to projects across lifestyle, luxury, fashion, innovation, and culture.
“I create emotionally resonant, strategically grounded brand concepts — transforming data and insights into immersive, culturally relevant experiences.”
With over 12+ years in the creative industries, I've collaborated with high fashion brands, retail giants, cultural institutions, and creative entrepreneurs.
My expertise spans both B2B and consumer-focused markets, allowing me to adapt strategies that resonate across diverse audiences.
Discover all services
Creative Strategy
From first idea to final rollout. I’ll help you shape your essence, structure your message, and align creative vision with business goals.
Creative Direction
I help you define the emotional core of each project and translate it into a cohesive visual and experiential identity, rooted in strategy, fueled by creativity.
Brand Storytelling
Together we’ll develop a narrative that connects: from brand books and manifestos to tone-of-voice systems, websites, and campaign headlines.
Workshops
I believe Bold concepts and Strong Teams are at the heart of every great initiative. That’s why I create strategic workshops to support founders, marketing leads, and creative MarCom teams in building what matters, with clarity, creativity, and confidence.
Experience Design
Creating intentional, emotionally resonant journeys that align message, mood, and meaning. From immersive events to digital flows, from retail environments to brand activations.
Team Mentorship
I help creative, brand, and marketing teams sharpen their storytelling, strengthen their voice, and align strategy with execution, elevating both the work and the people behind it.
How I find my inspiration
Initially my mind was set to becoming a fashion designer. Studying design helped further develop a keen eye for detail and my personal style. It also made me aware of my strong organisational skills and natural way with words.
The comprehensive process of ‘creating a language’ and following its development, is a very satisfactory design profession to me. Whether it's writing an article, developing an all-compassing brand strategy or a creative splurge while I'm cooking, taking a walk, painting or just hanging out with friends. Everything is communication, it's just a matter of capturing the object of your imagination in a new and universal inspiring language.
“Observe, unlearn a few things and approach them with fresh eyes.”
- Georgina Johnson, edited.