• With over 12 years in the creative industries, I've collaborated with high fashion brands, retail giants, cultural institutions, and creative entrepreneurs.

  • My expertise spans both B2B and consumer-focused markets, allowing me to adapt strategies that resonate across diverse audiences.​

  • I collaborate with brands across luxury, fashion, lifestyle, beauty, and innovation sectors to craft compelling narratives, develop strategic concepts, and enhance brand presence.

  • I work on freelance projects, longer-term collaborations, creative consulting sessions, workshops for teams & creatives

  • Source: WGSN

    Creative Strategy

    Concept development, brand positioning, and narrative frameworks.​

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  • Image source: WGSN

    Brand Storytelling

    Crafting brand stories, messaging systems, and tone of voice guidelines.​

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  • Event concept: Bite of Amsterdam edition 2025

    Experience Design

    Designing immersive brand experiences and activations.​

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  • Photographer: Philip Karlberg c/o Agent Molly & Co

    Creative Direction

    Overseeing visual direction, mood board creation, and collaboration with design teams.​

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  • Image source: WGSN

    Team Mentorship

    Coaching creative teams, facilitating workshops, and enhancing collaborative processes.​

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  • Workshops

    From purpose to concept creation and building a well-working brand/ marketing team.

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