Let’s get in touch

I work with clients across lifestyle, fashion, luxury, culture, beauty, and innovation. Whether you're starting something new or evolving an existing brand, I can help bring strategic clarity and creative direction — grounded in narrative, tone, and experience.

I'm available for:

  • Brand strategy and concept development

  • Messaging and tone of voice systems

  • Copywriting (brand books, websites, campaigns) and brand storytelling

  • Creative direction and visual thinking

  • Brand development and identity building

  • Trend translation and cultural insight

  • Team collaboration and creative mentorship

Industries I work across:

  • Luxury & fashion

  • Lifestyle, beauty & wellness

  • Cultural events, hospitality & F&B

  • Innovation, mobility & sustainability

  • Editorial, digital content & creative campaigns

Let’s connect.
Email me at connect@giseladraijer.com or fill out the form.